When you own a brick-and-mortar business, the biggest challenge is getting people through your doors. Once people are inside, you can begin to use branding and store design to persuade people to make a purchase—this is true even for businesses like laundromats. Discover a few ways to attract more customers to your laundromat.
Don’t Fear Social Media
Social media is your biggest ally when it comes to attracting new business. The biggest reason is that social media is sharable. If people like your posts, they’ll share them with more people—that’s free advertising! At a bare minimum, your business should have a Facebook page, but here’s a list of all the social media platforms that might be worth the investment:
- YouTube
- TikTok
Claim Your Business
Many sites like Google Maps and Yelp automatically create pages for local businesses. If you claim your page, you can customize the images and description. You’ll also be able to interact with customers directly.
Use Campus Advertising
College campuses are excellent places to try attracting more customers to your laundromat. This is because college students tend to live in housing without in-unit laundry facilities. Try placing flyers on notice boards around campus—just be sure to get permission from the school first.
Sponsor Sports Teams
Many recreational programs will let you advertise at event spaces if you make a sponsor donation. Some kids’ sports teams will even put your business name and logo on their jerseys if you agree to sponsor the team. You can reach out to your local youth recreation center or park board for more info.
Revamp Your Store Exterior
The front of your building gives potential customers their first impression of your business. Just like when meeting someone for the first time, dress it up a little! If your building is looking dingy or boring, give it a facelift with bolder colors and fresh landscaping. These features are a silent example that you go the extra mile for your customers.
Advertise More Ways To Pay
If you decide to utilize a laundromat payment app like ShinePay, make sure you tell your customer base! Rent a few billboards and put signs up outside the store. Let people know that you’ve chosen to make doing laundry faster and more convenient than your competitors.
If you haven’t switched to contactless payments yet, you can reach out to ShinePay to get started. Our intuitive app lets customers pay on the go and allows you to track everything in one convenient place. Contact us today to discover all the options we offer.
